Posts by: wpengine


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NFL Signs Deal to Broadcast in Spanish

The Hispanic population was recently polled by ESPN Sports, and found that nearly half of the US Hispanic population identified themselves as NFL fans at a staggering 25 million viewers. The marketing efforts to bring NFL games to the Hispanic population are working at an extremely successful rate and are few signals show that it will slow down anytime soon.


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Does Your Brand Lack Culture?

Keeping a relevant conversation with the Hispanic community should be a two-way conversation. Open lines of communication will help to accurately understand how to best position your brand. As a marketer, you should be aware of the demands and desires of the Hispanic community. Allow their influence and feedback to strengthen your Spanish translations along with your communication strategy.


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Proper Translations Do Not Offend

How well is your message currently being received by the Hispanic community? Wearing a sombrero and dancing around in the street as a way to promote your brand can be seen as an insensitive action and will often be unwelcomed by the Hispanic community. You do not want the same advert working against you, after you have spent time and money to develop your product or service.