If your company's web presence is beginning to rank for basic English search terms, it…
4 Ways to Reach the Spanish-Speaking Audience on YouTube
Did you know that more than 70% of YouTube views come from outside the U.S., many of whom are native Spanish speakers? That means there is a huge growth potential when it comes to your YouTube presence and its Spanish-speaking audience found in Latin America and beyond. That is, if you know how to optimize your content to reach that target market, correctly.
Like any media business, Youtube is great for sharing your businesses products and services. But this platform is only as useful as you make it, so if you feel that your business is targeting both english speaking and Spanish speaking audiences you need to be doing your due diligence in creating new formats of your videos in Spanish. If you’re not sure how to get this done, we’re here to share some great ideas on how you can inclusive marketing and reach the hispanic community on YouTube.
Translate Your Video Captions into Spanish
Help encourage your Hispanic audience to watch your videos by providing proper previews in the captions. When you add captions to your video, it allows Spanish-speaking viewers and everyone else to know what to expect in your video. You should be doing this already for your primary language videos to make your video accessible to the hearing impaired, but it is never too late to start. For times when you may not know exactly what to say, be sure automatic captions are turned on or you can always upload your own.
You can also include a second language in your captions. Do this by using Google Translate or the built-in translator tools that YouTube provides at times when you may not speak Spanish or another targeted language. There is also an option to reach out to your community to provide translations by enabling Community Contributions. Find this option in the Advanced Settings. Of course, for the most accurate translation, it’s recommended to hire native speakers from a professional English to Spanish translator.
Translate Your Channel Description
On the subject of translation, you should always translate your channel description to speak to the audience of other cultures. When you have a translated description, it also helps you influence the success of SEO of your entire channel. This means if you have written a good channel description in English, it should be keyword-rich for hispanic audiences and beyond.
Additionally, by translating these keywords into other target languages, you’re telling YouTube they should be sending new audiences your way. The good thing is that if people are visiting your YouTube channel, you know they’re already interested in what they’ve seen so far. That’s half the battle! You just have to make it convenient and easy for them to understand.
Add Spanish-Language Meta-data
When your title, description, and tags are only in English, it is difficult for the Spanish-speaking market to find your video. Even if they can get to it, they may pass it up if there are no Spanish captions.
For the best results, include the Spanish translation of the title, description, and tags on your YouTube videos to let your Hispanic audience know that the content is for them too. You should also translate your Channel description, as well as playlist titles, ads, and meta-data fields.
Consider Time Zones When Scheduling Video Releases
While you can’t pick the perfect video release time to fit every time zone, you should try to choose a release time that’s optimized for all of your target areas. This means you may have multiple audiences driving your video ranking within YouTube’s algorithm instead of just one. This can lead to more views overall.
If you want to see specific time and day information regarding your viewers, you’ll want to use a third-party tool like TubeBuddy or VidlQ. YouTube Analytics does not provide this type of data. You may also want to consider publishing an extra social media post to promote your video and choose the best time to connect with your Spanish language audiences or other secondary audiences you may want to target.
Reply to Comments in Spanish
When you have an actively engaging Spanish-speaking audience that is leaving comments on your videos, you want to respond in Spanish. Missing this opportunity to do so is missing the chance of connecting with your audience. Now for many businesses this may seem like an obstacles because there may not be a Spanish speaker on the team. While Google Translate can help, it isn’t always 100% reliable. Seeking the services of a human translator is always the best choice for your business if you are serious about targeting Spanish speakers.
Include a Spanish Voice Over or Narration
You may not know, but Native Spanish speakers love to hear their language spoken aloud. So with many media companies, like Youtube You can create videos that specifically cater to the Spanish-speaking audience by using a professional Spanish Voice Over and Video Narration Service. This ensures that you are being culturally accurate and respectful making the chances for bilingual success with a global audience much higher.
Do you Need Translation Services?
If you are need translation services to help expand the reach of your Youtube video, popular articles, weekly newsletter, or other important news English to Spanish Raleigh can provide translation services for video captions, websites, and documents. We also offer professionally trained voice-over talent.
If you would like us to provide voice-over work for your videos, advertisements, or other marketing efforts, please call us at 919-995-2986 or request a quote online today, below.